How it works
Set the strategy once. Cesara runs it every day — and asks before it spends more.
Here's the whole loop, start to finish: what happens on day one, what happens every day after, and exactly where Cesara stops to get your sign-off.
Day one
Connect your accounts
Link Meta, Google, and TikTok (and Shopify for product businesses) through their official, read-and-write APIs. Nothing changes yet — Cesara starts by reading your account history to understand what's been working.
Day one
Get a researched strategy
Cesara studies your business, your market, current search and social trends, and live competitor ads. It hands you a written strategy — goals, geography, audiences, budget plan — that you read, edit, and approve before a single dollar moves.
Every day after
Optimize inside the gate
Once a day, Cesara reviews every campaign and makes the small, compounding moves a good media buyer would: raise bids on winners, pause losers, shift budget between ad sets — all inside the limits you approved, and only when a change clears the safety gate.
When it matters
Approve the big calls
Anything that raises your total budget, launches a new campaign, or pushes new creative stops and comes to you — by Slack and email — for one-click approval. Until you say yes, it doesn't happen.
The safety gate
What “only acts when it helps” actually means
Cesara doesn't change something just because it can. Every proposed action runs through a dual-objective gate: it has to improve performance and stay within risk and budget limits. If a change only helps one side at the expense of the other, it doesn't ship. Below are the terms behind that, in plain English.
- Dual-objective gate
- A change must clear two bars at once — better expected results and acceptable risk to spend. One without the other isn't enough.
- Budget guardrail
- A hard ceiling on your total spend. Cesara can move money around beneath it, but it can never lift the ceiling without your approval.
- AI action
- One optimization decision or research run — the unit of work. You can see every action, and what it changed, in your dashboard.
- Approval
- The stop sign. Budget increases, new campaigns, and new creative wait here for your one-click yes or no.
A day in the life
What a single morning of optimization can look like
The numbers below are illustrative, not results from a real account — they're here to show the shape of a typical run.
6:00 a.m. — Cesara runs the daily review across a $6,000/mo budget split over Meta, Google, and TikTok.
It acts on its own: raises the bid on a Meta ad set beating its target by ~12%, pauses a Google ad set running well over the cost-per-lead goal, and reallocates that freed-up budget to the top TikTok ad — all inside the existing $6,000 ceiling.
It stops and asks: a proposal to add $2,000 to capture rising search demand would raise the total budget — so it lands in your approval queue with the reasoning attached, by Slack and email.
7:30 a.m. — you tap a phone notification: approve the bid moves, hold the budget increase for now. Eighteen changes shipped, one waiting on you. Total time: under a minute.
Want to see it on your kind of business?
Use cases for service, e-commerce, and multi-location businesses.
Watch the loop run on a real account
A 20-minute demo walks through strategy, a live optimization queue, and the approval step.