Autonomous ad optimization, with you in control
Your ad budget, optimized every day — never overspent without your say-so
Cesara runs daily bid and budget optimization across Meta, Google, and TikTok for your business. It acts on its own to cut waste — but it can never raise your total budget without your approval.
No credit card to see a demo · Set up in days, not weeks
- Raised bid · Meta — Spring promo+12% ROAS
- Paused ad set · Google — BrandCPA over target
- Reallocated budget · TikTokwithin cap
- Awaiting approval · Budget +$2kneeds sign-off
Running your own ads by hand doesn’t scale
You can’t watch your accounts every day.
Budgets drift, losing ads keep spending, and you find out at the end of the month — after the money’s gone.
“AI” tools either do nothing or do too much.
Rules engines need babysitting; fully autonomous tools spend your money without ever asking.
Every platform is one more login.
Meta, Google, TikTok — more dashboards, more reports, more places for budget to quietly leak.
How it works
Set the strategy once. Cesara runs it every day.
Connect & strategize
Link Meta, Google, and TikTok. Cesara researches your business, your market, and competitor ads, then drafts a strategy you review and approve.
Optimize autonomously
Every day, Cesara adjusts bids and pauses underperformers using a dual-objective safety gate — only acting when a change improves results without blowing your budget.
Approve what matters
Anything that would increase your total budget, launch a new campaign, or change creative comes to you for one-click approval. Nothing risky happens behind your back.
What you get
The work gets done. The control stays with you.
Stop paying for losing ads.
Daily autonomous pausing kills underperformers before they drain your budget.
Never blow your budget.
The budget guardrail means Cesara can’t overspend your account — ever.
Know what competitors are running.
Built-in competitor ad intelligence from the Meta Ad Library and Google Ad Transparency.
One dashboard for every platform.
Meta, Google, and TikTok in one place — every campaign in a single view.
The only optimizer that’s autonomous and asks permission
Cheap tools make you do the work. Enterprise platforms cost five figures. Fully autonomous bots spend without asking. Cesara sits in the middle on purpose: it does the daily work itself, and it stops at the one line that matters — your total budget.
See how it worksSee Cesara run on your own accounts
Book a 20-minute demo and we’ll show you a day of autonomous optimization on a real account.