SHOPIFY INTEGRATION
Optimize your ads on what Shopify actually recorded
Connect each Shopify store to Cesara and run optimization against real orders — not the ROAS each ad platform reports for itself. One picture of true return across every brand in your portfolio.
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THE PROBLEM
Every platform overstates its own contribution
Meta says it drove 4.1 ROAS. Google claims the sale too. Shopify recorded the order once. Every platform counts its own conversions with its own attribution window, so the numbers never reconcile — and if you're optimizing to platform-reported ROAS, you're optimizing to a figure your finance side doesn't recognize.
It got worse after iOS 14.5. Browser-based pixels lose signal to ad blockers and tracking restrictions, so platform-reported conversions drift further from what actually happened in your store. Server-side tracking helps, but it doesn't change the core problem: the ad platform's version of the truth is not your order ledger.
Now multiply that across a portfolio. Five brands, five Shopify stores, five sets of platform numbers that each overstate their own contribution. Deciding which brand gets the next dollar means trusting numbers that were never meant to add up.
HOW CESARA HANDLES IT
Real orders as the denominator for every decision
Connect Shopify, pull the real orders
Cesara connects to your Shopify store and pulls actual commerce data — orders, revenue, and products — through Shopify's own APIs. That order data becomes the denominator for optimization, so decisions run against sales your store recorded.
True blended ROAS, per brand and across the portfolio
With real Shopify revenue on one side and ad spend from Meta and Google Ads on the other, Cesara computes blended return you can actually stand behind — for each store and across every brand at once.
Optimization that reads the store, not just the ad account
Rules hold your guardrails — floor ROAS, spend ceilings, pause on out-of-stock. The AI feedback loop works the allocation problem inside those bounds, optimizing toward orders instead of platform-reported conversions.
Multi-store from one place
One Shopify store or eight, each connects with its own scoped grant. You manage them from a single portfolio view instead of logging in and out of separate admins.
HOW IT WORKS
Connect the store, connect the ad accounts, optimize on orders
Connect Shopify via OAuth
Each store authorizes Cesara with a scoped, revocable grant. No admin password is shared, and revoking one store touches nothing else.
Sync commerce data
Cesara pulls orders, revenue, and product data from the store and keeps it current.
Connect your ad accounts
Link Meta, Google Ads, and TikTok — each through its own per-client OAuth grant — so spend and revenue live in one place.
Set your rules and objective
Define guardrails and the return you're optimizing toward. The rules-based logic and AI feedback loop take it from there.
Optimize on real return
The engine runs against actual Shopify orders, per brand and across the portfolio.
WHO IT'S FOR
Built for operators, not agencies
- Multi-brand operators and D2C holding companies running several Shopify stores and several ad accounts at once
- Single-brand D2C teams with meaningful spend who are tired of optimizing to a ROAS number their P&L doesn't match
- Operators who need one true, blended view of return across stores and platforms — not five conflicting dashboards
Cesara is built for portfolio operators, not agencies. It also connects to Meta and Google Ads, and reads commerce data from WooCommerce too.
Questions from store operators
Start optimizing on real revenue
Connect Shopify, connect your ad accounts, and stop making budget calls on numbers that don't reconcile.