MULTI-CHANNEL AD MANAGEMENT
Google, Meta, and TikTok in one view.
Cross-platform ad management that treats all three channels as first-class — not Meta-first with the rest bolted on. One blended view, budget moving toward what converts, and a total it can’t raise without you.
No card. Nothing charged today.
THE PROBLEM
Three platforms, and your attention on one at a time.
Spend is spread across Google, Meta, and TikTok, but you can only really watch one tab at once — and the leak is always in the one you didn't open.
Three dashboards, one pair of eyes
Spend is spread across Google, Meta, and TikTok, but your attention lands on whichever tab you opened this morning. The other two run on yesterday's decisions until you get back to them.
The leak is always in the channel nobody checked
The account you didn't open is the one quietly burning budget on a dead ad set. By the time it surfaces in a weekly export, it's already cost you a week of spend.
Each platform only optimizes its own silo
Meta's algorithm maximizes Meta. Google's maximizes Google. None of them can move a dollar off their own platform to a better return somewhere else — because they can't see somewhere else.
Context-switching is the actual job
Half your day is spent rebuilding the same mental picture in three different UIs, each with its own naming, its own reporting window, and its own idea of what a conversion is.
HOW CESARA HANDLES IT
One place to run all three, with budget that follows results.
Google, Meta, and TikTok as equals. One blended view. Money moving to where it converts — inside a total only you can raise.
All three, first-class
Google, Meta, and TikTok are treated as equals — not Meta-first with the others bolted on. Bids and budgets on every platform get the same daily attention against the same real numbers.
One blended view
Total spend against total revenue across all three channels, in one place. The picture you used to rebuild across tabs is live, and it's the picture optimization actually works from.
Budget moves across channels, not just within them
Cesara can pull approved budget out of the channel that's underperforming and put it into the one that's converting — the cross-platform move no single ad network will ever make for you.
Per-client OAuth, never shared logins
Each account connects through its own OAuth. No password spreadsheet, no shared seat, no wondering who has access to what. Connections are per client, revocable, and auditable.
The total is yours to approve
Cesara can reallocate every dollar you've approved across the three platforms. It cannot raise the total, launch a new campaign, or change creative without one-click sign-off from you.
Checked daily, across every platform
Every day, Cesara reviews all three channels together against yesterday's real return, adjusts bids, and pauses what's dragging your blended numbers down — so nothing coasts unwatched.
What managing three channels together looks like
Cesara connects to Google Ads, Meta Ads, and TikTok Ads through per-client OAuth, reads real revenue behind all three, and builds one blended view of what’s working. Instead of you rebuilding that picture across tabs, it adjusts bids and moves approved budget across channels every day.
You’re running $6,000 a month split evenly across Google, Meta, and TikTok. This week TikTok is quietly clearing a real 3.4x while a Meta campaign has slipped to 1.6x — but Meta was the tab you had open, so the picture felt fine.
Cesara sees all three at once. It pulls approved budget off the Meta laggard and adds it to the TikTok winner, keeping your total at $6,000 the whole time.
It also thinks demand could absorb another $1,500 across the board. That would raise your total, so it doesn’t — the request lands on your phone for a one-click yes or no.
Across channels, and across accounts
Seeing every platform in one place is the start. The point is being able to act on it — and the same discipline extends into cross-account budget reallocation when you run more than one brand: blended numbers across the whole portfolio, money moving to where it converts, still inside a ceiling you approve.
You can see every platform Cesara connects to on the integrations page. And because pricing is flat and banded by managed spend — not a percentage of it — adding a third channel never quietly adds to our invoice.
Multi-channel ad management questions
One view across three platforms, one ceiling only you can raise. Cesara moves approved budget to where it converts, and asks before it ever changes the total.
Run Google, Meta, and TikTok from one place.
Reserve founding-member pricing — no card, nothing charged today.