FOR MULTI-LOCATION BUSINESSES
Every location, every platform, in one view.
Running a budget per location means living in a dashboard per location. Cesara puts every market and every platform in one view, caps each location so it can't be overspent without sign-off, and routes each approval to the manager who owns it.
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THE PROBLEM
Many locations, no single place to run them.
The hard part isn't any one market's ads — it's seeing and steering all of them at once.
One dashboard per location, and no way to see across them
Twelve locations means twelve logins and twelve tabs. Comparing markets is a manual export every Monday, and by the time it is stitched together the week has already moved on.
A single soft market drags the whole average down
One location overspends into a dead audience while three others are starved. The blended number looks fine, so nobody notices the market quietly bleeding budget.
Approvals go to whoever happens to be looking
A budget change for the Dallas site should not need the Phoenix manager's sign-off. Without routing, either everything funnels through one person or nothing gets a second set of eyes.
Per-location budgets get blown before anyone reacts
Each market has a cap on paper. In practice a campaign runs hot over a weekend, the ceiling gets crossed, and the overspend surfaces on the invoice instead of in the moment.
HOW CESARA HANDLES IT
One view across markets, a cap and an owner on each.
Each location keeps its own budget, its own manager, and its own daily optimization — and nothing overspends without a decision.
One view across every location and platform
Every market's spend and results roll up into a single view across Google, Meta, and TikTok, and each location still stands on its own. Compare markets without exporting twelve dashboards by hand.
Per-location budgets that can't be exceeded without sign-off
Set a ceiling per market and Cesara holds it. It can move approved budget within a location's limit, but crossing that cap is an action it cannot take on its own — the increase routes to you.
Approvals routed to the right manager
Admin, Manager, and Client roles mean a change at one location lands with the person who actually runs it. The local manager approves their market; the operator keeps the view across all of them.
Daily optimization per location, so no market drifts
Bids and budgets get tuned every day for each location against its own results, so the soft market gets caught and corrected instead of hiding inside a healthy blended average.
A guardrail on every market at once
Cesara reallocates approved budget where it works, but never raises a location's total, launches a campaign, or changes creative without one-click approval. Autonomy across locations, no surprises in any of them.
Flat pricing, not a cut of each location's spend
Tiers band by total managed spend, not a percentage per location. Adding the next market does not add another percentage line to what you pay.
How steering many locations actually works
The weekly question for a multi-location operator is not "how is this one ad doing" — it's "which market needs attention." Cesara answers it with one view over every location, daily optimization per market, and cross-account budget reallocation that moves approved dollars toward where they work. If your locations are field-service or appointment-driven, the same mechanics carry over to home services and lead generation. You can trace the whole loop on how it works.
Roles keep the org clean. An Admin sees and sets policy across every market; a Manager owns one location's budget and approvals; a Client sees what is theirs. A change at one site routes to its owner, not to whoever opened the tab.
You cap each of twelve locations at $5,000 for the month. The Austin market heats up while Tulsa softens. Within each location's own cap, Cesara tunes bids and budgets daily so neither one drifts — no exporting twelve dashboards to notice.
Austin could profitably take another $2,000. That would cross its cap, so Cesara stops and routes the request to the Austin Manager for a one-click yes or no. Tulsa's ceiling never moves without its own sign-off.
Where multi-location ends and multi-brand begins
This is one brand across many markets — same offer, separate budgets and managers per site. If you instead run several different brands, that is a related but distinct case, and the guardrail and reallocation mechanics still apply. Because pricing bands by total managed spend rather than a cut of each location, adding the next market never adds another percentage to the bill.
Questions from multi-location operators
A cap per market, an owner per market. Cesara reallocates within each location's ceiling and routes any increase to the manager who runs it.
Every location in one view, every cap held.
Reserve founding-member pricing — no card, nothing charged today.