FOR HOME SERVICES
Your ads shouldn’t need you on the roof and in Google Ads.
Cesara optimizes your Google and Meta ads every single day — pausing what isn’t producing calls, pushing budget toward what is — and asks before it ever spends more than you approved.
Built for roofers, HVAC, plumbers, electricians, remodelers, and anyone whose conversion is a phone ringing.
No card. Nothing charged today.
THE PROBLEM
Ad tools are built for online stores. You're not one.
Four things break when you run a trade business on software designed for ecommerce.
Your conversion is a phone call, not a checkout
Most ad tools are built for ecommerce and optimize toward purchases. A booked job that came in over the phone three days later is invisible to them — so they optimize toward the wrong thing and call it a win.
Demand swings without warning
A hailstorm rewrites your month. A cold snap doubles your calls overnight. Budgets set on the 1st are wrong by the 8th, and by the time you notice, you've either missed the surge or paid for silence.
You're on a roof, not in Google Ads
The job that actually pays you happens on-site. Ad accounts get looked at on a Sunday night, if at all — which is exactly how a dead campaign quietly spends for three weeks.
Half your clicks are outside your service area
Radius targeting is blunt. You end up paying for leads two counties over that you'd never drive to, and the platform happily keeps sending them.
What Cesara actually does for you
Every morning, before you’re on the first job, Cesara has already gone through your accounts. It checks what spent money yesterday and what produced calls, and it acts:
- Pauses the ads that are bleeding. The ad that’s spent $80 this week and produced nothing gets stopped — not next Sunday when you finally look, but today.
- Pushes budget toward what’s ringing the phone. If emergency plumbing is converting and bathroom remodels aren’t, the money follows the phone.
- Flags the calls it can’t make alone. Storm rolling in and it thinks you should double spend for four days? That’s your decision — it comes to you as a one-click approval, not a surprise invoice.
You approve $4,000 for the month. Cesara can move every one of those dollars between campaigns, keywords, and platforms as demand shifts — chasing the calls wherever they’re coming from this week.
What it cannot do is make it $5,000. That takes you tapping approve. Your worst case is a month spent imperfectly. It is never a month spent without permission.
The pricing question, answered plainly
Most agencies serving the trades charge 10–20% of your ad spend, or a retainer starting around $1,500 a month. At $5,000 of spend, that’s $750–$1,000 going to management before a single lead comes in.
Cesara is $199 a month up to $3,000 of ad spend, and $499 up to $10,000. Flat. Published. And critically — our fee doesn’t go up when your spend goes up, so nobody here has a financial reason to tell you to increase your budget.
We wrote the whole breakdown up in how much ad management actually costs if you want to check our math against what you’re paying now.
Questions from people in the trades
The one promise that matters: Cesara can pause a losing ad at 2 a.m. It cannot raise your budget at 2 a.m. That line never moves.
Stop paying for clicks that never call.
Reserve founding-member pricing — no card, nothing charged, and we'll review your current accounts free.