The platform
Everything you need to run paid media on autopilot — without losing control
From AI strategy to daily optimization to clear reports, Cesara handles the repetitive work and routes every meaningful decision back to you.
Book a demoBid and budget optimization, every single day
Cesara reviews each campaign daily and makes the small, compounding adjustments that are easy to skip — raising bids on winners, pausing losers, reallocating within your approved budget. Every action passes a dual-objective safety gate, so a change only ships if it improves performance without increasing risk or total spend.
- Automatic bid adjustments on Meta, Google, and TikTok
- Auto-pause for underperforming ads and ad sets
- Budget reallocation within the limits you set — never above them
- A full audit trail of every change, with the reason it was made
- Raised bid · Meta — Spring promo+12% ROAS
- Paused ad set · Google — BrandCPA over target
- Reallocated budget · TikTokwithin cap
- Awaiting approval · Budget +$2kneeds sign-off
Autonomy you can actually trust
Cesara is built around one rule: it can never increase your total budget, launch a new campaign, or push new creative without your sign-off. Approvals are one click, and they come to you by Slack and email so nothing sits in a queue.
- Hard cap: your total budget can’t rise without your approval
- One-click approve/reject with full context
- Approvals delivered by Slack and email, with SLAs
- Add teammates and route approvals to the right person
- Raised bid · Meta — Spring promo+12% ROAS
- Paused ad set · Google — BrandCPA over target
- Reallocated budget · TikTokwithin cap
- Awaiting approval · Budget +$2kneeds sign-off
See what everyone else is running
Cesara pulls live competitor ads from the Meta Ad Library and Google Ad Transparency Center and folds them into your strategy — so your creative and targeting are informed by what’s actually in market, not guesswork.
- Live competitor creative from Meta + Google
- Surfaced automatically during strategy research
- Spot new angles, offers, and formats before you fall behind
- Raised bid · Meta — Spring promo+12% ROAS
- Paused ad set · Google — BrandCPA over target
- Reallocated budget · TikTokwithin cap
- Awaiting approval · Budget +$2kneeds sign-off
A researched strategy before you spend a dollar
Point Cesara at your business and it builds a strategy from real inputs — your market, audience signals, search and social trends, and competitor activity — then hands you a plan to review, edit, and approve.
- Market, audience, and trend research for your business
- Editable, approval-gated strategy output
- Goals, geography, and targeting captured up front
- Raised bid · Meta — Spring promo+12% ROAS
- Paused ad set · Google — BrandCPA over target
- Reallocated budget · TikTokwithin cap
- Awaiting approval · Budget +$2kneeds sign-off
One platform across the channels that matter
Meta, Google, and TikTok in one place, with offline and lead attribution that connects ad spend to the outcomes you actually care about — leads and sales, not just clicks.
- Meta, Google, TikTok (and Shopify for product businesses)
- Offline / lead attribution back to spend
- Built for both service businesses and product/catalog businesses
- Raised bid · Meta — Spring promo+12% ROAS
- Paused ad set · Google — BrandCPA over target
- Reallocated budget · TikTokwithin cap
- Awaiting approval · Budget +$2kneeds sign-off
Clear reporting, automatically
Scheduled performance reports you can actually read — and share — plus structured A/B tests with statistical analysis and a live dashboard you can trust.
- Automated weekly/monthly reports
- Built-in A/B testing with significance analysis
- Campaign-level dashboards and alerts
- Raised bid · Meta — Spring promo+12% ROAS
- Paused ad set · Google — BrandCPA over target
- Reallocated budget · TikTokwithin cap
- Awaiting approval · Budget +$2kneeds sign-off