Terms of Service

1. Acceptance of these terms

These Terms of Service (“Terms”) govern your access to and use of Cesara (the “Service”) (“Cesara,” “we,” “our,” or “us”). By creating an account or using the Service, you agree to these Terms. If you do not agree, do not use the Service.

2. What Cesara does

Cesara is an AI-assisted advertising optimization service. It connects to your advertising accounts on Meta, Google, and TikTok (and Shopify for product businesses), researches and drafts strategy for your approval, and performs daily bid and budget optimization within limits you set. Cesara does not increase your total budget, launch new campaigns, or publish new creative without your approval.

3. Eligibility and accounts

You must be at least 18 years old and authorized to act on behalf of the business you represent. You are responsible for the accuracy of your account information, for keeping your credentials confidential, and for all activity under your account. Notify us promptly of any unauthorized use.

4. Connecting your advertising accounts

By connecting an ad or commerce account, you authorize Cesara to access and act on that account through the platform’s official APIs to provide the Service. You confirm you have the right to grant that access. Your use of each connected platform remains subject to that platform’s terms and advertising policies, and you are responsible for complying with them. You can disconnect any platform at any time.

5. Acceptable use

You agree not to:

• Use the Service to run deceptive, illegal, or policy-violating advertising
• Access accounts or data you are not authorized to access
• Attempt to circumvent security, access controls, or usage limits
• Reverse engineer, resell, or misuse the Service
• Upload malicious content or interfere with the Service’s operation

6. Automation, approvals, and your responsibility

Cesara acts autonomously only within the budget and configuration limits you approve, and routes budget increases, new campaigns, and new creative to you for approval. You are responsible for reviewing and approving those items and for the advertising decisions made on your accounts. We are not liable for outcomes of campaigns, including ad spend, results, account suspensions, or platform penalties.

7. AI-generated content

The Service uses artificial intelligence to generate strategy, recommendations, and creative. These are suggestions that you should review before use. We do not guarantee the accuracy, performance, or policy-compliance of AI-generated content.

8. Fees and billing

Paid plans are billed in advance on a monthly or annual basis through our payment processor. Plans are sized to bands of managed ad spend and AI usage, with overage charges if you exceed your included allowances. Fees are non-refundable except where required by law. You can cancel at any time; cancellation takes effect at the end of your current billing period. We may change pricing with reasonable notice.

9. Data ownership

You retain ownership of your advertising data, creative assets, and campaign configurations. You grant us the limited rights needed to operate the Service. We may use aggregated, de-identified data to maintain and improve the Service. Our handling of personal data is described in our Privacy Policy.

10. Service availability

We work to keep the Service available but do not guarantee uninterrupted access. Maintenance, third-party outages (including advertising platforms), and other events may affect availability. The Service is provided “as is” and “as available” without warranties of any kind, to the extent permitted by law.

11. Limitation of liability

To the maximum extent permitted by law, Cesara will not be liable for any indirect, incidental, special, consequential, or punitive damages, or for lost ad spend, lost revenue, or lost data, arising from your use of the Service. Our total liability for any claim will not exceed the amount you paid us for the Service in the three months before the claim.

12. Indemnification

You agree to indemnify and hold harmless Cesara from claims arising out of your use of the Service, your content, or your violation of these Terms or of any connected platform’s policies.

13. Termination

You may stop using the Service and delete your account at any time. We may suspend or terminate access for violation of these Terms or to protect the Service. On termination, your right to use the Service ends; deletion of your data is handled per our Data Deletion instructions.

14. Governing law

These Terms are governed by the laws of the State of Texas, without regard to its conflict-of-law rules. The exclusive venue for disputes is the state and federal courts located in Texas.

15. Changes to these terms

We may update these Terms from time to time. We will post the updated version here and revise the “Last updated” date. Continued use of the Service after changes take effect constitutes acceptance.

16. Contact

Cesara
Questions: hello@cesara.ai