FOR ECOMMERCE
Google, Meta, and TikTok — optimized daily, in one place.
Not a Meta tool with reporting bolted on. Cesara treats every platform as first-class, moves budget toward whatever’s converting today, and can’t raise your spend without your sign-off.
No card. Nothing charged today.
THE PROBLEM
Where DTC ad budget actually leaks.
It's almost never the platform you're watching.
Your spend is in three places and your attention is in one
Meta gets watched because that's where the creative lives. Google Shopping and TikTok drift. Budget leaks in the platform nobody opened this week — and it's rarely the one you're worried about.
Creative fatigue happens faster than you can react
An ad that printed money on Tuesday is dead by Friday. If nothing is watching daily, you keep paying full price for an audience that's already stopped looking.
Your tools take a cut of your spend
Percentage-of-spend pricing means your costs scale with your budget whether or not the extra spend worked. Scale up and you're paying more to the tool for the privilege.
“Agentic” tools spend without asking
Full autonomy is fine right up until the month it decides your budget should have been 40% higher. You find out when the invoice lands.
What runs every day, without you
- Bids get adjusted against yesterday’s actual return, across all three platforms — not just the one you happened to open.
- Fatigued creative gets pulled. The ad whose ROAS has been sliding for four days stops eating budget before it eats a week of it.
- Budget follows the conversions. If TikTok is suddenly outperforming Meta on the same product, the money moves — automatically, inside the ceiling you set.
- The expensive decisions come to you. Raising total spend, launching a campaign, changing creative: one-click approval, every time.
You approve $12,000 for the month across three platforms. Cesara can move all $12,000 wherever it’s working — shifting from Meta to Google Shopping mid-week if that’s where the ROAS went.
It cannot make it $14,000 because Q4 looks hot. That’s your call, and it’ll ask.
An honest note on where we’re not the best fit
If you’re a Shopify brand spending essentially all of your budget on Meta, and what you want is the deepest possible creative-level analysis of Facebook and Instagram ads, a Meta-specialist tool is probably a better buy than us. We said so plainly in our comparison with Madgicx, and we meant it.
Come to us when your spend genuinely spans platforms, when you want to know the price before you sign up, and when you want automation that works while you sleep but never spends more than you approved.
Questions from DTC operators
Flat pricing, on purpose. We don’t take a percentage of your ad spend, so scaling your budget never costs you more in fees — and nobody here gets paid more for telling you to spend more.
One dashboard. Three platforms. Zero surprise spend.
Reserve founding-member pricing — no card, nothing charged today.