TIKTOK ADS INTEGRATION
A TikTok ads optimization tool built for portfolios, not single accounts
Run TikTok campaigns across every brand you operate from one place — with per-client OAuth, rules, and an AI feedback loop doing the repetitive work.
No card. Nothing charged today.
THE PROBLEM
Native rules are fine for one account. You run ten.
TikTok's native automated rules are fine for one account. You can pause low performers, adjust bids on spend, and scale on ROAS inside Ads Manager. But you have to build and babysit those rules account by account, and there's no view across a portfolio.
When you run TikTok for six or ten brands, that model breaks down. You're logging in and out of accounts, rebuilding the same rules each time, and reconciling platform-reported numbers against what your store actually recorded. The reporting never quite agrees, and nothing connects TikTok spend to real commerce data without a spreadsheet.
And the access setup underneath it is usually a shared-login mess — one password for several accounts, no clean way to scope or revoke. That's a liability before it's an efficiency problem. Add a brand and the risk compounds: a single compromised login now reaches every account you run.
HOW CESARA HANDLES IT
Scoped access, rules plus AI, one portfolio view
Per-client OAuth, never shared logins
Each brand's TikTok account connects through TikTok's OAuth 2.0 advertiser authorization — the only supported path for the Marketing API, with no static keys to leak. Access is scoped per account and revocable without touching anything else.
Rules plus AI, not one or the other
Cesara runs rules-based logic for the thresholds you can state plainly, and an AI feedback loop that learns from outcomes for the calls that aren't a simple if-this-then-that. The two work together instead of forcing you to choose.
One view across every brand
Manage TikTok alongside every other account you run, in one interface, with consistent optimization logic instead of per-account rule-building.
Creative generation built in
Cesara generates ad creative, so testing new angles on TikTok doesn't stall waiting on a design queue.
HOW IT WORKS
Authorize once, then run the same logic everywhere
Connect via OAuth
The account admin authorizes Cesara on their TikTok Business account. Scoped, revocable, no password shared.
Sync data
Cesara pulls campaign, ad group, and ad data from TikTok, and commerce data from Shopify or WooCommerce so optimization runs against real revenue.
Set your rules
Define the thresholds and guardrails you want enforced — the same way across every brand.
Run the optimization loop
The rules engine and AI feedback loop monitor and act continuously; you review and adjust rather than manually managing each account.
WHO IT'S FOR
Built for operators, not agencies
- Multi-brand portfolio operators running TikTok across several accounts at once
- D2C holding companies consolidating paid media operations
- Single-brand D2C teams with meaningful TikTok spend who've outgrown native automated rules
Not built for agencies or white-label resale — Cesara is for operators managing their own brands. It also connects to Meta and Google Ads via the same per-client OAuth model.
Questions from portfolio operators
Connect TikTok and see it alongside every brand you run
Per-client OAuth, rules, and an AI feedback loop — running against real store revenue.