GOOGLE ADS INTEGRATION
Google Ads, optimized across every brand you run
Connect each Google Ads account with its own OAuth grant. Manage campaigns, ad groups, responsive search ads, budgets, and bidding across the whole portfolio — without a single shared login.
No card. Nothing charged today.
THE PROBLEM
Built for one account at a time — you run several
You're running Google Ads for more than one brand. That means more than one account, more than one conversion setup, and more than one set of credentials — and Google Ads Editor and the native recommendations were built for someone managing one account at a time.
So you live in the account switcher. You tune a bidding strategy on Brand A, notice a Search campaign over-pacing on Brand B, jump over, and lose the thread on Brand A. Google's own recommendations fire per account and optimize toward Google's objectives — not toward your blended portfolio return, and not against your actual orders. Smart Bidding does real work, but it can't see across your brands and it can't reallocate a dollar from Brand A's saturated campaign to Brand C's unfunded one.
And the access situation is the part nobody wants to look at: a shared password somewhere, an admin grant broader than it should be, a former contractor who still technically has write access to an account you'd rather they didn't.
HOW CESARA HANDLES IT
Scoped access, full campaign control, real revenue
Per-client OAuth, not shared credentials
Each brand grants Cesara scoped access to its own Google Ads account through Google's OAuth flow. Tokens are stored per client, encrypted. Revoking one brand's access doesn't touch any other brand's and doesn't require rotating anything.
Optimization at every level
Cesara operates on campaigns, ad groups, and responsive search ads — creating and managing RSAs, adjusting status, and controlling the levers that move performance. Everything you'd do by hand can run under a rule instead.
Budget and bidding control
Set daily or total campaign budgets and manage bidding strategy — Maximize Conversions, Target CPA, or Target ROAS — from the same place you manage every other brand. Push negative keywords, set CPC ceilings, and pace spend to plan across accounts.
Real revenue, not platform-reported revenue
Cesara connects to Shopify and WooCommerce, so optimization runs against your actual orders. Rules-based logic and an AI feedback loop work together: rules are predictable, and the AI catches what you didn't think to write a rule for.
HOW IT WORKS
Connect an account, set your rules, add the next brand
Connect the account
The brand owner completes a Google Ads OAuth grant. Cesara stores that token against that client only.
Sync
Cesara pulls campaign, ad group, ad, keyword, and performance data, plus product and order data from Shopify or WooCommerce if connected.
Set your rules
Define kill conditions, scale conditions, bidding targets, budget floors and ceilings, and pacing limits.
The engine runs
The rules engine and the AI optimization loop work together against live data. You see what changed and why.
Add the next brand
Repeat step one. Nothing about brand two touches brand one.
WHO IT'S FOR
Built for operators, not agencies
- Multi-brand portfolio operators running Google Ads across several brands or several accounts
- D2C holding companies with paid search and Shopping centralized across a portfolio
- D2C ecommerce teams on Shopify or WooCommerce with meaningful Google Ads spend
- Operators who want Smart Bidding's automation but a portfolio-level view on top of it
Cesara also connects to Meta and TikTok, so the portfolio view covers all three channels. See how it fits together in how Cesara works.
Questions from portfolio operators
Connect Google Ads and see the whole portfolio
Per-client OAuth on every account. Campaigns, ad groups, RSAs, budgets, and bidding under rules and AI running against real revenue.