FOR D2C HOLDING COMPANIES
A house of brands deserves one portfolio view.
You don't run one store — you run several, each with its own accounts and its own P&L. Cesara connects every brand through its own OAuth, blends them into one view, and moves the next marginal dollar to the brand that earns it.
No card. Nothing charged today.
THE PROBLEM
Running a portfolio is not running one store, scaled up.
The hard part isn't any single brand's ads — it's deciding across brands with no unified view.
Every brand is its own island of ad accounts
Four brands, four Google accounts, four Meta accounts, twelve logins. Nobody can see the portfolio without exporting each one and stitching it together by hand.
The next marginal dollar has no obvious home
Brand A is scaling, Brand C is soft, Brand D just launched. Which one should get the next $5,000 this week? Right now that answer is a gut call, not a number.
Shared logins are how access spreads and breaks
One agency-style login passed around the team means no per-brand accountability, no clean off-boarding, and one compromised password touching every brand you own.
Per-brand P&L is a month-end reconstruction
You can't tell which brand actually returned on its spend until the books close. By then the budget for the next month is already committed.
HOW CESARA HANDLES IT
One view across the portfolio, one gate per brand.
Each brand keeps its own accounts and its own P&L. The money moves to marginal return, and nothing grows without your sign-off.
Per-brand OAuth, never a shared login
Each brand connects its own Google, Meta, and TikTok accounts through its own authorization. No agency super-login, clean access per brand, and off-boarding a brand is one revoke — not a password reset marathon.
One blended portfolio view
Every brand's spend and real order data roll up into a single view, and each brand still stands alone. You see the house of brands and any one brand in it without rebuilding a spreadsheet.
Cross-brand budget reallocation
Cesara moves approved budget toward the brand earning the best marginal return — so the next dollar lands where it works, not where it happened to be allocated in January.
Real revenue per brand, not platform guesses
Each brand's Shopify or WooCommerce orders feed the optimization, so per-brand return reconciles with the store rather than with whatever each ad network claims it drove.
An approval gate on every brand
Cesara can reshuffle budget you've approved across brands, but it can't raise any brand's total, launch a campaign, or change creative without one-click sign-off. Portfolio-level autonomy without portfolio-level surprises.
Pricing that doesn't punish scale
Flat tiers banded by total managed spend, not a percentage per brand. Adding a fifth brand doesn't add a fifth percentage cut to your costs.
How the portfolio decision actually gets made
The question a holding company asks every week isn't "how is this ad doing" — it's "which brand should get the next dollar." Cesara answers it with real numbers. It reads each brand's orders from Shopify and WooCommerce, builds one blended view across the portfolio, and handles cross-account budget reallocation toward the brand with the best marginal return.
You approve $40,000 for the month across four brands. Mid-month, Brand A's real return climbs while Brand C softens. Cesara shifts approved budget from C toward A — inside the total you set, across separate ad accounts, without you touching four logins.
It also sees Brand B could absorb another $6,000 profitably. That would raise the portfolio total, so it doesn't. The request lands on your phone for a one-click yes or no.
Where we draw the line
Cesara is for operators who own their brands, not for agencies billing clients. If you're running other companies' accounts and invoicing them, we're not your tool — and we'd rather say so than sell you the wrong thing. For the mechanics of allocating across brands, our guide to cross-brand budget allocation goes deeper. And because pricing is flat and banded by total managed spend, growing the portfolio never quietly grows our cut.
Questions from portfolio operators
One blended view, a gate per brand. Cesara moves approved budget to marginal return across brands, and asks before it ever raises a brand's total.
Every brand you own, in one portfolio view.
Reserve founding-member pricing — no card, nothing charged today.