FOR MULTI-BRAND OPERATORS
Ad management for multiple brands, run from one place.
Every brand in your portfolio optimized daily across Google, Meta, and TikTok. Per-client OAuth for each account, real revenue from every store, and a budget ceiling per brand that Cesara can’t cross without you.
No card. Nothing charged today.
THE PROBLEM
Running several brands means the work never fits the day.
More accounts, more platforms, more logins — and the same amount of attention to spread across all of it.
The brand you're not looking at is the one leaking
Running paid media across several brands means attention is always the constraint. Whichever account you opened this morning gets managed; the other four drift. The waste is never in the brand you're worried about — it's in the one you haven't checked since Monday.
Shared logins are a liability you keep meaning to fix
One agency login or a shared password across every ad account means you can't revoke access for one brand without breaking the rest, and you can't tell who changed what. When a brand leaves the portfolio, untangling access is its own project.
Budget allocation across brands is a spreadsheet, not a system
Deciding how much each brand should spend this week is guesswork done in a sheet, updated when someone remembers. Money sits on a brand that stopped converting while another brand starves — and you find out at month-end.
Reporting time scales with the number of brands
Every brand is a separate export, a separate ROAS pull, a separate story to assemble. Add a brand and you add hours. The work grows linearly while the day stays the same length.
HOW CESARA HANDLES IT
One operator view. Isolated access per brand.
Portfolio ad management built for the way holding companies actually run paid media.
Per-client OAuth, never a shared login
Each ad account connects through its own OAuth grant. Tokens are stored per client, encrypted, and revocable independently — pull one brand's access without touching any other. Admin, Manager, and Client roles keep visibility scoped to who should see it.
Every brand optimized daily, not just the open tab
Cesara adjusts bids and pauses underperformers every day across Google, Meta, and TikTok — for all your brands at once. No account drifts because it wasn't the one you opened. Rules-based logic and an AI feedback loop run together on each account.
Real revenue per brand, not platform-reported guesses
Cesara pulls actual orders from each brand's Shopify or WooCommerce store, so optimization runs on real revenue — not the inflated conversions each platform claims for itself. Every brand's ROAS is measured against money that actually landed.
A budget ceiling per brand it can't cross without you
Cesara moves budget freely inside the ceiling you set for each brand. Anything that would raise a brand's total budget, launch a campaign, or change creative routes to you for one-click approval. It can never raise a portfolio's total spend on its own.
What runs every day, across every brand
You set a monthly ceiling per brand. Inside each ceiling, Cesara does the daily work on every account at once — the same optimization whether you have three brands or fifteen, without any of them waiting for you to open the tab.
- Bids move against yesterday’s real return on each brand’s Meta, Google, and TikTok accounts — all first-class, none treated as an afterthought.
- Underperformers get paused before they eat a week of budget, brand by brand, so no account quietly bleeds while your attention is elsewhere.
- Optimization runs on real orders, pulled from each brand’s Shopify or WooCommerce store — not the conversions each platform reports for itself.
- The expensive decisions come to you. Raising a brand’s total budget, launching a campaign, changing creative: one-click approval, per brand, every time.
You run four brands and approve a monthly ceiling for each. On Brand C, TikTok starts outperforming Meta mid-week; Cesara shifts Brand C’s budget toward TikTok inside the ceiling you set — without touching the other three brands or asking.
What it can’t do is decide Brand C should spend more than its ceiling, or move money from Brand A to fund it. Raising a total is your call, and it’ll come to you to approve.
Access that doesn’t become a liability
Every ad account connects through its own OAuth grant. Tokens are stored per client, encrypted, and revocable on their own, so on-boarding a brand is one connection and off-boarding one is one revocation — no shared password to rotate, no risk that removing a brand breaks the others. Admin, Manager, and Client roles keep each person’s view scoped to what they should see. We wrote up the reasoning in per-client OAuth vs. agency credentials and how we approach budget allocation across brands.
Flat pricing is banded by managed spend, not a percentage — so consolidating more brands onto Cesara never inflates a percentage-based bill. See the tiers and how we handle access and data security.
Questions from portfolio operators
One tool, isolated per brand. You get a single operator view over the whole portfolio, but each brand’s access, data, and budget ceiling stay separate — and nothing raises a total without your sign-off.
Every brand managed daily. None of them over budget.
Reserve founding-member pricing — no card, nothing charged today.